This privacy policy applies to all personal data that Aribeca processes of everyone who has ever had contact with Aribeca, such as our visitors, customers and business contacts, on all domains related to Aribeca.

We process the personal data of everyone who has (had) direct or indirect contact with Aribeca, such as (business) customers and contact persons of partners.

We receive the data directly from you when you visit our website, create an account and enter certain information or when you contact our customer service.

In some cases we receive your data from others. This way we receive your name and address details when someone sends a gift directly to you. In addition, we may receive data from other parties, for example when you have given those parties permission to provide certain data to us. We also participate in ‘Project No More Leaks’; a police project to prevent misuse of stolen or leaked login details on the internet. You can find more information about this on  this page .

Data For Processing Your Order

If you order something, we need certain information from you to deliver your order and to keep you informed about your order. This information is also required for any returns or repairs.

For this purpose we collect your name, e-mail address, delivery address(es), payment details and your telephone number.

The data is necessary to execute the agreement that you have concluded with us (or with one of our sales partners).

Data For Processing An Order From Someone Else, Where Your Address Is The Delivery Address

When someone sends a gift directly to you, we receive your name and address details from that person. Aribeca needs this information to deliver the order.

Business customers can also purchase gift cards via our gift card website. They can ask Aribeca to send the gift cards directly to the recipients designated (by the business buyer). If you are one of those recipients, Aribeca will receive your name and address details from the business customer (if the gift card is sent by post) or your name and email address (if the gift card is emailed). Aribeca needs this information to deliver the order. Aribeca stores this data for a maximum of three months.

Data In Your Account

We store the following information in your personal account: your name, the way you wish to be addressed (madam, sir or preferably neither), (delivery and residential/business/invoicing) address(es) , telephone number, e-mail address, customer number, payment details, gift cards and invoices.

If you indicate this when placing an order, we will store your payment card details. This way you can immediately use the same payment card for your next order without having to enter all the details again. You can view and delete the saved payment card details in your account. We also store your order history in your account, including selected delivery options, including the digital items and subscriptions you have taken out.

If you have entered your date of birth, we will save this so that we can send you a surprise on your birthday. We can also use your date of birth to make Aribeca as relevant as possible for you. You can read more about this under the heading ‘Data for an optimal shopping experience’.

We also store the preferences you specify in your account, namely your wish list, any linked Aribeca apps, language preference and your email and personalization preferences.

It is our customer promise to make our customers’ lives easier and more fun. That is why we store the data in your account as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete all your data. In addition, you can request to have your data deleted from  your account at any time .

Information About Your Contact With Customer Service

You can contact customer service 24/7. You can call, email or chat with us or send us a message via social media such as Facebook and Twitter. We can use your telephone number in your customer account to recognize you when you call our customer service. This means that our customer service representatives can help you immediately.

We use the data stored in your account to contact you in response to your question or complaint to us. We can help you faster next time by saving your data. We keep the notes about customer contact with us and with our sales partners as long as you are an active customer with us.

A telephone conversation with our customer service team is recorded for training and analysis purposes. We have a legitimate interest in using these interactions to improve our services. We keep the telephone conversation for 1 month.

When you send us a private message via Twitter or Facebook, we will keep the messages for a maximum of 6 months. When you chat with us via the website or the Aribeca app, we will store the chat messages for a maximum of 29 days. You can find the entire chat conversation in your customer account during those 29 days.

Customer service can also use the (purchase) data in your account to reward you with a bonus after you have contacted us. We want to show our appreciation for you as a customer.

Data For An Optimal Shopping Experience

Our store contains more than 47 million items. We would like to help you find what you are looking for among all these articles.

First of all, we ensure that our website or app works properly so that you can shop optimally. To this end, when you visit Aribeca, we collect your IP address, information about your internet browser, any language settings and information about the settings of the operating system of the computer or mobile device with which you visit us.

To recommend your items, we use general customer behavior and statistics. If you give us permission to do so, we can also make Aribeca as relevant as possible for you by tailoring our store to your personal preferences (‘your own Aribeca’). With your permission, we can also show you more relevant advertisements inside and outside Aribeca and send you personalized messages. Below we explain what data we use for this personal experience.

Improving the shopping experience based on general information and sales statistics

When you view an article on Aribeca, you will also see other articles that we recommend (for example under the heading “Look further” or “Others also viewed”). These recommendations are based on the article or category you are currently looking at. Based on statistics, we know that customers who bought that item were also interested in the other items. These recommendations are not personal: everyone who views that article sees the same recommendations. We therefore always show you these recommendations, even if you have not opted for your own Aribeca. If you search for a specific duvet cover, everyone will see the same similar covers or fitted sheets. Or we show you what other users searched based on your search query. You also see this form of improving your shopping experience in physical stores. For example, items of the same type or that belong together are usually grouped together. And the salesperson also knows what is popular and what other customers bought when they came into the store with the same question.

Your own Aribeca

If you give us permission to do this, we can make the store even more personal for you. Just like in your favorite physical store. The store clerk knows you and can make good recommendations based on your previous purchases and interests. Just like that store clerk, we also make recommendations and adapt the store to your preferences. These personal recommendations are based on the interest profile that we compile for you, based on what you previously searched for or bought from us, what is on your wish list and what interests you showed by viewing certain items or categories in our store. More information about how we compile the interest profile can be found below under the heading “how we determine your interest profile”.

We do not use your data to show you different prices when you visit Aribeca than to other customers. It may happen that when you visit us again, we have now adjusted the price of some products and that prices differ between the Netherlands and Belgium. If you have opted for your own Aribeca, we will also show you advertisements on Aribeca that are tailored to your interests. For example, if we think you like sports, we will show advertisements that we think are relevant to athletes. If you do not choose your own Aribeca, you will still see advertisements, but these will be advertisements that may be less relevant to your interests. Information about how we use your data to display personal advertisements outside Aribeca can be found below under the heading “personalized advertisements outside Aribeca”.

If you no longer wish to have your own Aribeca, you can always  change or withdraw your consent . We will have entered your adjusted preferences into our systems within 24 hours.

Personalized messages

Via email and push notification
We regularly have offers, special promotions and news that we want to share with you. We are happy to share this via email or, if you use the Aribeca app, via push notifications.

If you have an account with us and have placed one or more orders, we will email you with personal recommendations. These are suggestions, information about our items & services based on your purchases and review requests. We will not do this if you have indicated that you do not want to receive these messages. To personalize these messages, we look at your order history and your search and clicking behavior on our website. We have a legitimate interest in this. We would like to give you good advice about a relevant product and encourage you to post a review. If you do not want this, you can always unsubscribe from ‘personal recommendations’.

If you register for this, we can also email you information about ‘actions and inspiration’ or send you push notifications about this. These include newsletters with the daily offer and general competitions, but also personal recommendations and information. With your permission, we make the content of these messages more relevant to you by basing the content on your purchases and visit history from up to 3 years ago. We also use your general customer information for this, such as your age or gender. If you prefer not to receive such messages or would like to adjust your preferences, you can change the settings directly here . You can disable push notifications via the settings menu in the Aribeca app or in your smartphone settings.

We can only send you messages with promotions and inspiration if you have opted for your own Aribeca. These personal messages are based on the interest profile that we have drawn up for you. You can always change or withdraw your choice for your own Aribeca  .

When communicating via e-mail and push notifications, we use technology that can tell us whether you read our messages and which hyperlinks you click on in those messages. We do this for analysis purposes, for example to determine whether an email is widely read or not. Only with your permission can we also use this information to make our communication to you more personal and therefore more relevant. You can always  withdraw this permission .

In our app: via in-app notifications
You can also receive notifications from us in the app itself. These are only general service messages, such as information about new functionalities in the app.

Personalized advertisements outside Aribeca

We, our advertising networks and media agencies (our ‘media partners’) can show you personal advertisements on websites outside Aribeca if you have given permission for this. The personalization is done based on the interest profiles we have for you. How we determine this interest profile can be found below under the heading “how we determine your interest profile”. You can find out who our media partners are at the bottom of this page in appendix 1.

We can recognize you outside Aribeca based on cookie techniques and the advertising number linked to the device you are surfing with, when you have given permission to use click and search behavior for personal advertisements outside Aribeca. If you have given permission for personal advertisements outside Aribeca based on orders and general customer information, we can also use an encrypted unique code based on an email address. In addition to the unique code, we share one or more segment names with the media partner in order to show you relevant advertisements from Aribeca or our advertisers outside Aribeca. Segment names are titles we give to groups of customers with similar interest profiles.

If you do not consent to personalized advertisements outside Aribeca, you will still see advertisements, including from Aribeca, but the advertisements will not be based on the data we have about you. If you have rejected tracking for the Aribeca app in the settings of your smartphone, you can only enable the personalization option based on click and search behavior if you have first turned tracking back on in your smartphone settings.

How we determine your interest profile

In order to personalize your own Aribeca, our messages and advertisements within and outside Aribeca, we must be able to determine your interests. We do this by combining various things we know about you and then classifying you into one or more areas of interest (for example sports). Of course only with your permission!

You can choose which data we may use to determine your interest profile: your surfing and search behavior based on cookies and/or your orders and general customer information.

If you have given us permission to personalize based on your surfing and search behavior, we collect this with cookie techniques and/or the unique number linked to the mobile device you are surfing with. You can read more about cookies in our cookie policy .

If you give us permission to personalize based on your orders and general customer information, we will merge your surfing and search behavior with your orders and the general customer information we have about you. By general customer information we mean the personal information in your account, such as your date of birth or place of residence, the date on which you created your account at Aribeca and your personal preferences (such as items on your wish list). To determine your interest profile, we look at what you previously searched for or bought from us, what is on your wish list and what interests you showed by viewing certain items or categories in our store. So we will not give you the book you just bought as a reading tip. Or we will show the content you are less interested in at the bottom of the website. We also give you recommendations on our website as to which products you might need again based on what you have previously purchased, for example toothpaste.

You can indicate your personal preferences with us in various places. Maybe you want to be kept informed about something or you want to put items on your wish list. You can always adjust or disable these preferences yourself.

When personalizing, we do not look back more than 3 years. If you are interested in products for children, we look back a maximum of 7 years so that we can make you the right offer at every stage your child is in. We keep the date on which you created an account until you are no longer a customer with us.

You can always manage which data we use for your interest profile by  changing your settings .

In your mailbox

In some cases you may receive a letter or package from us with which we want to show our appreciation for you as a customer. We are cautious about sending mail: you will only receive a letter or package in special cases. We can decide whether you will receive a letter or package based on your purchases and visit history or your customer contact with us or our sales partners. If you do not want to receive mail from us, you can object to this. See ‘What rights can you exercise with regard to your data?’.

We also publish The Big Toy Book every year. The Big Toy Book is intended to inspire children’s wish lists. The Big Toy Book is distributed by post to households in the Netherlands and Belgium. If you are not our customer, Aribeca relies on its legitimate interest to send you The Big Toy Book. This way we can inform you about our range and offer you a helping hand when choosing a gift for your child.

Address information obtained via Whooz BV Aribeca will delete this address information within twelve months after receiving the information from Whooz for the distribution of The Great Toy Book in the Netherlands and Belgium. More information about the processing of personal data by Whooz can be found at  www.whooz.nl . Do you have questions about this? Email this to  compliance@whooz.nl .

The Big Toy Book App

To make The Big Toy Book an even more fun experience, we have created an app with extra information about toys. Using the app is anonymous unless one of your parents logs in. Anonymous means that we do not know that you are using the app. If one of your parents logs in to the app, we can know that.

In the app we ask for your first name, so that multiple children can use the same app. You can also indicate in the app which toys, brands and categories you like. We use what you like to customize the app for you. This way you more often see content such as videos and pictures that match the toys you like.

In the app you can add toys to your wish list. If one of your parents gives permission, we will email this wish list to the email address linked to the app. With permission, we can also send push messages to the phone with information about the app.

We keep track of how you use the app. For this purpose we place small text files on the phone called cookies. This way we can make the app even more fun.

We will delete or anonymize all your data that we collect with the app by March 1, 2024 at the latest. Anonymization means that we no longer know that it is your data. Would you like us to delete your data in the app sooner? Please contact our customer service. They can also help you if you want to view your data.

Data From NPS And Market Research

We are constantly working to improve our services and make them even better suited to what our customers, partners and suppliers want. That is why we can use your data (email address and for customers also Customer ID) to invite you for a non-binding NPS or market research. NPS is a method to measure satisfaction. We can also have these investigations carried out by third parties. In this way you help our store and services to become even better. Participation in an NPS or market survey is completely voluntary. You decide for yourself whether you want to participate in the research. The research indicates how long we keep your data linked to the results of the NPS or market research. We may share the results of the survey with a sales partner or one of our customer service providers. We will only do this if you have provided feedback in the survey about the contact you have had with one of these parties. This way they can also use your feedback to improve their services. Based on your feedback, they can contact you within 28 days to discuss your feedback.

Analysis

We analyze information from customer and market research, competitions and click and purchasing behavior to gain insight into our customers and their use of our services. We also use segmentation data from Whooz BV to enrich these insights. As a segmentation specialist, Whooz provides predictions of the characteristics, interests and behaviors of all Dutch and Belgian households. We may use this data, among other things, for our brand positioning, to improve our services and to optimize our campaigns. We ensure that all our analyzes are reported only at an aggregated level. This means that the results cannot in any way be traced back to individual customers and are not used for personalized expressions. We do this based on our legitimate interest.

If you object to the fact that we combine your customer data with the Whooz data, we will block your data for this purpose if you request us to do so. If you want more information about the Whooz data, you can find it on the Whooz website (www.whooz.nl). Questions about Whooz data can be sent to compliance@whooz.nl.

Data For Reviews & Questions And Answers

We love reviews. And our customers too. Because reviews help you find what you are looking for. When you write a review, you choose whether your personal information or your name is visible to other visitors. You can also use an alias. You can also indicate whether we may contact you about your review.

Your review will automatically indicate whether or not you purchased the product at Aribeca. So that will be included in your review. With this we want to guarantee the transparency and reliability of the reviews on Aribeca and our customers can better value reviews. We can check whether you purchased the product at Aribeca using your order information.

It is also possible to write a review about a Aribeca business sales partner. If you have purchased something via Aribeca from a business sales partner, you will receive an email afterwards with the request to leave a review.

We only post reviews with your permission. Because reviews are valuable to customers for a long time, we keep a review until you ask us to delete the review or until we delete the review based on the review conditions.

Data For Competitions And Promotions

If you participate in a promotion or competition, we ask you for information, such as your name, address and/or email address. We need this to carry out the promotion and announce the prize winner(s). We collect this data with your permission. If you agree, we can also use the information you share with us in a promotion or competition for other purposes. In the relevant competition or promotion you can find out exactly what we use your data for and how long we keep this data.

Data To Prevent Fraud

No one wants security incidents and fraud, including us. That is why we use personal data to investigate, prevent and combat unauthorized access and fraud.

In case of suspicion of fraud or abuse, we will retain certain data. We do not store this data longer than necessary.

Postpay

If you purchase items that you do not want to pay for immediately, we can check your creditworthiness. We can use external agencies for this. This is also stated in our  general terms and conditions (Article 5 paragraph 4) .

Social Media

If you use social media such as Facebook, you can use the ‘like and share’ buttons on Aribeca to share articles that you find fun, useful or useful with your friends on your social media account. Aribeca does not have access to your social media account. We recommend that you carefully read the privacy policy of the social media parties where you have an account so that you know how your data is used and how you can adjust your settings.

E-Books Security

Authors and publishers depend on the income from e-books. That is why we find illegal copying of e-books annoying. The e-books we sell are therefore provided with watermark protection. The watermark has visible and invisible features and provides the pages of the e-books with unique data. The watermark allows us to track who ordered the book.

Sales Partners

When you place an order via Aribeca with one of our sales partners, that sales partner will receive your name, delivery address and language preference. The sales partner needs this information to be able to execute the agreement that you have entered into with him. If this is necessary for delivery, for example to make a delivery appointment, the relevant sales partner will also receive your telephone number. If you contact the sales partner by telephone via our service, the sales partner can call you back within 30 days of the last contact. We do not share your real telephone number with the seller, but a scrambled telephone number.

If a sales partner has outsourced his logistics process to Aribeca, he will also receive your order number. With this number, the sales partner can correctly assess and process unsellable returned items and improve its services and offerings accordingly. A sales partner may have multiple sales accounts. In that case, the sales partner may share your data with its other sales accounts. For example, in our logistics process we can ship the products that you order from different accounts from the same seller in one package and send you one invoice.

If you request a VAT invoice from a sales partner from a business purchasing account, the seller will receive your company name, business address, Chamber of Commerce number and order number.

If you ask the sales partner a question via the contact form on Aribeca, the sales partner can call you within 30 days after completing the form to answer the question, if you have entered a telephone number. We do not share your real telephone number with the seller, but a scrambled telephone number. After you have contacted the sales partner, we may ask you how you experienced the contact.

When you ask our customer service a question about an order placed with a sales partner, we will forward your contact with customer service to the sales partner if we need the sales partner to answer your question. This information remains visible to the sales partner, so that the sales partner can check what agreements have been made with the customer.

Sales partners can initiate proactive customer contact up to 2 years after purchase to resolve a problem with your ordered item. For this purpose, they have insight into the product you ordered, the order number and your name for up to 2 years after purchase.

Digital Book Supplier Kobo

If you purchase an e-book or an audio book (“digital book”) from us and read or listen via Kobo (e-reader or app), we pass on your customer number and email address to Kobo. This allows you to find the digital book on your bookshelf. If you read your e-book on another e-reader (not Kobo) or via your computer, we will only pass on your customer number to Kobo so that you can read it as an e-book. We also inform Kobo in which country a digital book was purchased. Kobo uses this information to properly reimburse publishers. You can read how Kobo handles your personal data in the  Kobo Privacy Policy .

Game Or Software Download Provider

If you purchase a game or software download from us, we only pass on your customer number to the supplier, so that you can find the product in your account. When purchasing a game or software download, we also pass on the country you are in, derived from your IP address, to the supplier. This can then assess whether the download may be sold in the country of purchase.

Distribution And Logistics Partners

To process your order, we work with distribution partners such as Ingram Micro, Ceva Logistics and Centraal Boekhuis. These parties receive your customer number, order number, name and delivery address to ensure that they can process your package correctly.

We work with various logistics partners to deliver your order(s), such as PostNL, BPost, Budbee, Ampère and Dynalogic. Our logistics partners receive your contact details and delivery and billing address. They need this information to deliver your package to the address you chose, to keep you informed of the delivery time by e-mail, SMS or via an app and to give you the opportunity to request additional services from to use these logistics partners (such as a different delivery address). The logistics partner is involved as an independently responsible party in the execution of the agreement with you. For more information about the use of your data by the relevant logistics service provider, you can consult the privacy statement on the website of the delivery service.

Other Third Party Service Providers

We also engage other third party service providers to help with various things. Sometimes they also need personal data for this. We only share the data that is necessary for the assignment that the external service provider carries out for us. We do not sell your information to these service providers or other third parties. And we conclude agreements with all external service providers in which we agree what they may do with the data.

The types of work that our external service providers perform for us are:

• supporting the provision of our digital services such as hosting, maintenance and support of our websites and applications;
• supporting our customer service;
• supporting our advertising and marketing campaigns;
• supporting customer research and obtaining ratings and reviews;
• supporting the personalization of our marketing messages and delivering an optimal shopping experience;
• providing financial services, such as payment services, collection agencies and credit reference agencies;
• supporting you in facilitating telephone contact between you and business sales partners;
• supporting research and analysis to improve our services;
• supporting compliance with legal obligations.

Government

Sometimes we have to pass on personal data to the government. This may first occur if certain government institutions need this data to perform their tasks, such as the Tax Authorities. The police or justice department may also need certain information in the event of fraud or abuse. Finally, certain supervisors may gain access to personal data in the context of an investigation.

With Other Companies

If you wish, we also pass on your personal data to other companies, for example if one of our commercial partners has an offer for Aribeca customers. We will only do this with your express permission.

At the request of an insurer or an organization offering a cashback promotion, Aribeca invoices can be checked for authenticity. We can also check whether certain Aribeca products have been returned. We may share this invoice and product information at the request of an insurer or organization that offers a cashback promotion to prevent unlawful behavior, such as the use of forged Aribeca invoices.

We handle data from our business sales partners and suppliers with the same care as we handle the data of our customers. Therefore, this privacy policy also applies to our sales partners and suppliers.

When you sell via our platform as a business sales partner, we store not only the contact details you enter in your sales account (the name of your company, the name of the contact person of your company, e-mail address, your contact address (and any other addresses), payment details and your telephone number), also your Chamber of Commerce number and your VAT number. We can use your Chamber of Commerce number and VAT number for (market) research. We also use publicly available data about your company (such as data registered with the Chamber of Commerce). If you use the Seller API, we also store the name, email address and telephone number of the party that provides the connection. When you make changes to the content of an article, these changes, including your seller name on Aribeca, are visible to other sales partners, suppliers and Aribeca.

Aribeca has access to the data in the partner account to support the business sales partners.

If you are our contact person at a supplier, we store your contact details and keep track of which supplier you work for. We use this information to contact you about our collaboration and to send you service emails. If you have agreed to this, we will also send you commercial messages. We keep your data for the duration of our supplier relationship, unless you have your data deleted by sending an e-mail to our supplier service.

If you have requested the Quick scan via our website, we will use the information you have entered (the name of your company, the name of the contact person of your company and the e-mail address) to provide you with personal advice by e-mail. to send. If you have provided the telephone number, we will use it to inform you about sales via Aribeca. We store this data for 1 year so that we can assess whether you have ultimately become a business sales partner of Aribeca. If you have indicated that you wish to receive it, we will from time to time send potential sales partners additional information about selling via our platform via the email address provided. If you prefer not to receive this information, you can unsubscribe in the email. Unless you indicate that you want to continue receiving the emails after 1 year, we will delete your email address.